BSc (Hons) Business Management with Marketing at University of Plymouth

Programme overview

BSc (Hons) Business Management with Marketing covers consumer behaviour, SEO and digital brand strategy, with students designing and pitching integrated campaigns to real clients. It includes an optional placement year.

Faculty: Faculty of Arts, Humanities and Business | Department: Plymouth Business School | Duration: 3 years full-time (+ optional placement year) | Study mode: full-time | Location: Plymouth, England, United Kingdom

What you will study

Year 1 core modules are Business Finance, Organisational Behaviour, Digital Technology and Innovation, Operations and Supply Chains, Global Business Environments and Understanding Consumer Behaviour. Year 2 core modules include Financial Data Analysis, Decision Making for Business, People Management, Operations for Competitive Advantage and Applied Digital Marketing: From Channels to Campaigns. The final year includes an Honours Project, Strategy and Leadership and Enterprise, Innovation and Creativity, with options such as Marketing for a Digital World and Strategic Marketing Management.

Career pathways

Careers in accountancy, project management, consultancy, banking and analytics are open to graduates, as are human resources, public and charity sector roles and sales. The Cube business incubator supports student and graduate entrepreneurs.

Official programme page

Application information

Entry requirements

Typical offer 112 UCAS points. A levels: 112 UCAS tariff points including a minimum of 2 A levels. BTEC National Extended Diploma: DMM (applicants must list the exact BTEC modules studied). Access to HE Diploma: pass a named Access to Higher Education Diploma with at least 33 credits at merit and/or distinction. T level: Merit in any subject. International Baccalaureate: 28 points. Other combinations and non-A level qualifications are also considered. Contextual offers are typically 8 points below the advertised tariff. Applications are made through UCAS.

Domestic applicants: GBP 9,790 a year (2026/27). Full-time UK students; optional placement year GBP 1,955 (UK) or GBP 1,465 (outside UK) charged separately Source

International applicants: GBP 18,150 a year (2026/27). Full-time international students; optional placement year GBP 1,955 (UK) or GBP 1,465 (outside UK) charged separately Source

Duration: 3 years

Business