PhD Marketing at University of Pennsylvania

The Wharton doctoral program offers students an unmatched interdisciplinary environment within which to generate creative ideas and hypotheses and to develop the analytic skills to evaluate them. Faculty members are active in diverse research areas that connect to initiatives and centers both within Wharton more broadly, and other departments within the university.

Faculty: Wharton School  |  Duration: 18 course units  |  Study mode: full-time  |  Location: Philadelphia, PA, United States

What you will study

Requires 18 course units in total. Listed required courses include MKTG 9400 Measurement and Data Analysis in Marketing - Part A MKTG; MKTG 9420 Research Methods in Marketing - Part A MKTG; MKTG 9500 Judgment and Decision Making Perspectives on Consumer Behavior - Part A MKTG; MKTG 9520 Contemporary Topics in Consumer Research - Part A MKTG; MKTG 9540 Economic/OR Models of Marketing - Part A MKTG; MKTG 9560 Empirical Models in Marketing - Part A MKTG.

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