MBA Marketing at University of Pennsylvania

Programme overview

The marketing major is designed to build deep competency in the art and science of choosing which customers to serve, and getting, keeping and growing them through delivering superior customer value. Marketing majors will gain a proficiency in the latest methods and concepts for understanding customer behavior and for devising effective marketing strategies. This is a valuable preparation for careers in consulting and general management and essential for entrepreneurs.

Faculty: Wharton School | Duration: 19 course units | Study mode: full-time | Location: Philadelphia, PA, United States

What you will study

Requires 19 course units in total. Listed required courses include MKTG 6110 Marketing Management; MKTG 6130 Strategic Marketing Simulation Marketing Research Courses Select; MKTG 7120 Data and Analysis for Marketing Decisions; STAT 7760 Applied Probability Models in Marketing; MKTG 9410 Measurement and Data Analysis in Marketing - Part A and Measurement and Data Analysis in Marketing - Part B MKTG; MKTG 9430 Research Methods in Marketing - Part A and Research Methods in Marketing - Part B Marketing Elective Courses Select.

Career pathways

This is a valuable preparation for careers in consulting and general management and essential for entrepreneurs. Students can choose among many electives to structure a program of study to match their interests and career objectives.

Official programme page

Application information

Entry requirements

Second Year Requirement: Students must satisfy the following requirements during their second year in the program: (1) maintain a Wharton GPA that is greater than 2.33 in each semester of their second year, and (2) have no more than 4 CU of Wharton courses with a grade less than or equal to 2.33 (C+ or lower) in their second year.

USD 87,970 a year (2026-27). Wharton MBA tuition for 2026-2027 for full-time attendance at the Wharton School; one MBA tuition rate applies across majors. Excludes General Fee ($4,268), Clinical Fee ($770), housing, food, books and health insurance. Source

Each graduate and professional programme has its own admissions process and entry terms; applicants apply directly to the programme of interest.

Graduate and professional programmes are housed in 12 schools; each programme has a separate admissions process and applicants apply directly to the programme of interest.

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