Business
BA Individualized Major
University of Pennsylvania, United States
- Degree
- Bachelor's
- Next intake
- First-year entry is in fall (the current cycle is for fall 2027 entry); applicants apply to one of f
Business
University of Pennsylvania, United States
Marketing and Operations are two closely interrelated functional areas in all manufacturing and service firms. This cross-functional major is designed to satisfy the strong need in industry for MBAs with in-depth training in both areas. Graduates from this major are better prepared to accept future career challenges at the intersection of these two disciplines.
Faculty: Wharton School | Duration: 19 course units | Study mode: full-time | Location: Philadelphia, PA, United States
Requires 19 course units in total. Listed required courses include MKTG 6110 Marketing Management; MKTG 6130 Strategic Marketing Simulation Select; OIDD 6110 Quality and Productivity; OIDD 6130 Online Business Models and the Information-Based Firm; OIDD 6150 Operations Strategy; OIDD 6900 Managerial Decision Making Marketing & Operations Management Major Electives.
Second Year Requirement: Students must satisfy the following requirements during their second year in the program: (1) maintain a Wharton GPA that is greater than 2.33 in each semester of their second year, and (2) have no more than 4 CU of Wharton courses with a grade less than or equal to 2.33 (C+ or lower) in their second year.
USD 87,970 a year (2026-27). Wharton MBA tuition for 2026-2027 for full-time attendance at the Wharton School; one MBA tuition rate applies across majors. Excludes General Fee ($4,268), Clinical Fee ($770), housing, food, books and health insurance. Source
Each graduate and professional programme has its own admissions process and entry terms; applicants apply directly to the programme of interest.
Graduate and professional programmes are housed in 12 schools; each programme has a separate admissions process and applicants apply directly to the programme of interest.
Business
University of Pennsylvania, United States
Business
University of Pennsylvania, United States
Business
University of Pennsylvania, United States
Business
University of Pennsylvania, United States
Business
University of Pennsylvania, United States
Business
University of Pennsylvania, United States
Business
University of Pennsylvania, United States
Business
University of Pennsylvania, United States
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