BS Marketing at University of Nevada, Reno

Programme overview

The marketing program gives students strategic insight into one of the most vital components of modern business. Students will be able to help companies and organizations identify customers, develop advertising campaigns, conduct business development research and explore new avenues of brand promotion. Marketing is both a social and managerial process.

Duration: 120 credits / four years | Study mode: full-time | Location: Reno, NV, United States

What you will study

Marketing students will acquire the knowledge and skill sets to identify and satisfy customer needs to help organizations achieve their marketing goals. The specific topics are broadly categorized into those of Product, Pricing, Promotion and distribution strategies (Place), revolving around the understanding of consumers.

Career pathways

Graduates entering into the workforce with the marketing major are equipped with a strong foundation in business and the tools to build and execute a successful marketing plan for any sized business.

Official programme page

Application information

Entry requirements

University-level freshman admission (not programme-specific): minimum 3.0 weighted academic GPA in core courses; high school coursework of 4 units English, 3 units math (Algebra I or higher), 3 units natural science and 3 units social science; SAT/ACT scores optional. Some majors and colleges set additional direct-entry or progression requirements.

Domestic applicants: USD 9,383 a year (2026-27). Undergraduate base tuition for Nevada residents, 2026-27, based on 30 credits across fall and spring at $312.75 per credit; applies to all undergraduate programmes (university-wide rate band); excludes mandatory student fees ($1,696), differential fees (e Source

First-year entry terms: Spring 2027 and Fall 2027.

First-year applications opened August 1, 2026. Early Action deadline for Fall 2027 is November 15, 2026; final deadline for Fall 2027 is April 7, 2027; final deadline for Spring 2027 is December 15, 2026. Scholarship and financial aid deadline is February 15, 2027. SAT/ACT scores are optional for admission. Domestic first-year applicants pay no application fee; international undergraduate applicants pay $95. Apply through the university admissions portal (admissions.unr.edu) or the Common App.

Apply through the official page: https://www.unr.edu/apply

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