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Graduate Certificate in Marketing Analytics at University of Missouri-Columbia

University of Missouri-Columbia, United States

Programme overview

The Graduate Certificate in Marketing Analytics is focused on the development, implementation, and delivery of data-driven solutions that assist in marketing strategies, tasks, and decisions. The certificate can either be completed as a stand-alone credential or in conjunction with a master's degree. For those applying to complete the coursework as a stand-alone certificate, a GMAT/GRE score is optional.

Faculty: Robert J. Trulaske, Sr. College of Business  |  Duration: 12 credit hours  |  Location: Columbia, MO, United States

What you will study

The graduate certificate requires completion of 12 credit hours. The Department of Marketing may approve course substitution if prior equivalence is determined.

Official programme page

Application information

USD 13,230 for the whole programme (2026-27). Estimated total tuition for the online programme (12 credit hours at $1,102.50 per credit hour), as illustrated by Mizzou Online for 2026-27; the page states online students pay online tuition regardless of residency. Excludes application fee, textbooks, Source

Graduate programmes apply through the Graduate School online application for admission, which requires a qualifying bachelor degree and at least a 3.0 GPA in the last 60 hours of baccalaureate coursework; School of Law, School of Medicine, College of Veterinary Medicine and Occupational Therapy Doctorate have their own application processes.

Apply through the official page: https://gradschool.missouri.edu/admissions/

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