BS Integrated Mktg. Communications at University of Mississippi

Programme overview

The integrated marketing communications degree program focuses on the full spectrum of communication tools, with particular attention to interactive technology and media; comprehensive planning and implementation of strategies and tactics; discovery and accommodation of consumers' perceptions and demands, and measurable "bottom-line" results on a global scale. The degree is designed to teach how to understand, engage, persuade, and activate consumers.

Faculty: School of Journalism and New Media | Duration: 124 credit hours | Study mode: full-time | Location: University, MS, United States

What you will study

Curriculum listed in the catalogue (124 credit hours) includes: Principles of Microeconomics; Media, News & Audience; Introduction to Multimedia Writing; Visual Media Principles; Introduction to Research for Comm; Media Planning; Digital Marketing Communication.

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Application information

Entry requirements

University of Mississippi undergraduate admission (applies to the university, not specific to this major): completion of the College Preparatory Curriculum (CPC) with a minimum cumulative 3.20 GPA on a 4.0 scale for Mississippi residents (other routes combine a lower GPA with ACT/SAT minimums or class rank); admission standards for non-residents are set out in the catalogue's undergraduate admission section.

Domestic applicants: USD 10,278 a year (2026-27). Undergraduate full-time tuition rate band (Mississippi resident), Fall and Spring terms combined: 12 credit hours per term at $428.25 per credit hour. Excludes capital improvements fee, student activity fee, housing, meals and books. Stated for undergradu Source

Students are admitted for Fall and Spring terms, with Winter Intersession and Summer terms also offered.

Applications are made through the University of Mississippi application or the Common Application. Non-resident applicants are admitted on a competitive rolling basis until capacity and are encouraged to apply and submit documents by February 1 of their senior year for priority consideration.

ACT or SAT scores are required for entering freshmen (ACT code 2250, SAT code 1840); for non-resident applicants they are optional with an unweighted GPA of 3.2 or higher and strongly recommended below 3.2.

Apply through the official page: https://olemiss.edu/applynow

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