Marketing (MSc Management) at University of Lethbridge

Programme overview

Marketing involves creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large. Our faculty specializes in applying marketing techniques to encourage behaviour change that will benefit individuals and society. Examples include encouraging healthy behaviour, environmental protection, or non-profit support.

Faculty: Dhillon School of Business | Duration: Full-time: 20 months; Part-time: 40 months | Study mode: full-time | Intake: Fall | Location: Lethbridge, Alberta, Canada

What you will study

Programme components: thesis, coursework, co-op (optional).

Career pathways

A bridge to PhD studies or to careers where research skills and scholarly knowledge are valued, such as consultant or analyst.

Official programme page

Application information

Entry requirements

A baccalaureate degree in a related discipline and a minimum GPA of 3.00 (ULethbridge 4.00 scale) on the last 20 graded university-level term courses (or on the most recent master's degree). Applicants may be invited to an interview with the Dhillon School of Business. The programme is designed for students with an undergraduate degree or significant professional experience in management, commerce, business or a related discipline; work experience is not required. International applicants must meet English language proficiency.

Tuition is charged per credit, so the total depends on the courses you register for each year. Current fees are listed in the official fee schedule.

Graduate intakes are Summer (May-August), Fall (September-December) and Winter (January-April), depending on the programme; for example Master of Arts (most majors) and Master of Science admit for Summer, Fall and Winter, while Master of Nursing, Master of Fine Arts, Master of Management and Master of Science (Management) list Fall 2027 deadlines.

Fall 2027 graduate deadlines: Master of Arts (most majors) first review October 1, 2026 and second review January 15, 2027; Master of Arts in Dramatic Arts, Economics, Fine Arts Multidisciplinary, Music and New Media January 15, 2027; Master of Fine Arts January 15, 2027; Master of Science programmes January 15, 2027 (domestic second review May 1, 2027); Master of Nursing February 1, 2027; Master of Management February 15, 2027 (domestic second review May 1, 2027); Master of Science (Management) February 15, 2027; Master of Health Services Management May 1, 2027; Master of Music January 15, 2027. Summer 2027: Master of Counselling and Master of Clinical and Counselling Psychology December 1, 2026; Master of Education (Educational Leadership and Contemporary Issues) March 15, 2027. Applications are submitted online through ApplyWeb.

Apply through the official page: https://www.ulethbridge.ca/future-student/graduate-studies/apply

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