Marketing (BBA) at University of Lethbridge

Programme overview

Connects organizations with customers and suppliers by identifying consumer needs, guiding product and communications decisions, and setting prices in domestic and international markets, balancing hands-on project work with theory.

Faculty: Dhillon School of Business | Duration: approx. 4 years (40 courses) | Study mode: full-time co-op | Intake: Fall and Winter | Location: Lethbridge, Alberta, Canada

What you will study

Consumer behaviour, advertising and promotions, responsible management in a global environment, sports marketing, communications and social media, cross-cultural marketing, with optional Marketing Communications or Socially Responsible Marketing concentrations.

Career pathways

Digital marketing specialist, marketing manager, marketing specialist, marketing and communications manager, brand manager.

Official programme page

Application information

Entry requirements

Five specified Grade 12 courses with a minimum 65% average including an English course; varies by province (e.g. Alberta: English Language Arts 30-1 plus listed courses; BC: English 12 or English First Peoples 12).

Tuition is charged per credit, so the total depends on the courses you register for each year. Current fees are listed in the official fee schedule.

Undergraduate application deadlines are listed for the fall term and the winter term; the general application deadline for the fall term at the Lethbridge Campus is June 30, and the winter term application deadline at the Lethbridge Campus is November 1 (Calgary Campus: August 1 for fall, December 1 for winter).

Applications for the fall term open September 15 and winter term applications open January 15. Deadlines: fall term general deadline June 30 (Lethbridge Campus) and August 1 (Calgary Campus); international students June 15; Bachelor of Education (Combined, After Degrees and Early Years Education) February 1; Bachelor of Nursing and After-Degree March 1; Bachelor of Therapeutic Recreation March 15; Bachelor of Health Sciences June 1; Bachelor of Music June 15. The undergraduate application fee is $140, waived for Canadian Indigenous students; applications are submitted through ApplyAlberta.

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