MSc Marketing Management with Advertising at University of Leeds

The MSc Marketing Management with Advertising covers brand strategy, consumer behaviour, digital media and advertising and media planning. It is accredited and taught in Leeds University Business School by academics with professional and research experience.

Department: Leeds University Business School  |  Duration: 12 months full time  |  Intake: September  |  Study mode: full-time  |  Location: Leeds, England, United Kingdom

What you will study

Compulsory modules are Consumer Behaviour, Marketing Communications, Global Strategic Marketing, Advertising and Media Planning, Brand Management, Digital and Interactive Marketing, Research Methods for Marketing and The Global Marketing Professional (15 credits each) and a 45-credit Marketing Academic/Applied Dissertation. Options include Persuasive Writing and Speechmaking, Social Media Marketing and Sales Promotion and Sponsorship.

Career pathways

Graduates can work in global marketing, marketing research, advertising and public relations, marketing consultancy, social media and digital marketing and supply chain management, in roles such as Director at Marketit Global and Associate Product Manager at Newegg. The course also prepares for research degrees.

Official programme page