MSc International Marketing Management at University of Leeds

The MSc International Marketing Management develops international marketers, covering marketing strategy and the role of communications and operations across countries, cultures and industries. It is aimed at students with a general business or non-business background and is accredited, taught in Leeds University Business School.

Department: Leeds University Business School  |  Duration: 12 months full time  |  Intake: September  |  Study mode: full-time  |  Location: Leeds, England, United Kingdom

What you will study

Compulsory modules cover Marketing Communications, Cross-Cultural Consumer Psychology, Research Methods for Marketing, Global Marketing, Marketing Strategy, Global and Digital Services, Global Distribution and Supply Chains and The Global Marketing Professional (15 credits each), plus a 45-credit Marketing Academic/Applied Dissertation. Options include Marketing Analytics, Brand Management, Social Media Marketing and Digital and Interactive Marketing.

Career pathways

Graduates have held roles such as Associate Director at The Wall Street Journal, Vice President at Harley Davidson, Global Associate Marketing Director at Wella, Senior Analyst at Deloitte India and Head of European PR at Task Rabbit. The course also prepares for research degrees in marketing.

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