MSc Consumer Analytics and Marketing Strategy at University of Leeds

Programme overview

A one-year accredited MSc combining advanced analytical skills with strategic marketing, focused on using consumer data and geographic analysis to inform marketing decisions.

Department: Leeds University Business School and School of Geography | Duration: 12 months full time | Intake: September 2027 | Study mode: full-time | Location: Leeds, England, United Kingdom

What you will study

Core modules cover marketing strategy, marketing analytics, consumer behaviour, consumer and business analytics and GIS-based retail modelling, with one optional module (e.g. digital and interactive marketing, geodemographics, corporate social responsibility) and a final dissertation.

Career pathways

Roles such as marketing data analyst, junior CRM manager, retail store manager on leadership programmes and graduate marketing executive, in retail and FMCG, agencies, e-commerce, consultancy, hospitality and technology.

Official programme page

Application information

Entry requirements

Bachelor degree with a 2:1 (hons) in any subject; quantitative skills are beneficial but not essential, though a willingness to engage with quantitative material is required. International applicants: IELTS 6.5 overall with no less than 6.0 in any component.

Domestic applicants: GBP 16,400 for the whole programme (2027/28). Total tuition for the course; September 2027 entry. Source

International applicants: GBP 33,500 for the whole programme (2027/28). Total tuition for the course; September 2027 entry. Source

Intake: September 2027

Duration: 12 months full-time

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