MA Promotional Media at University of Leeds

Programme overview

This MA critically analyses promotional communication (public relations, marketing communication, advertising and branding) and its influence on society, culture and the economy. It emphasises critical analysis rather than training in specific promotional practices.

Duration: 12 months full-time; 24 months part-time | Intake: September 2027 | Study mode: full-time | Location: Leeds, England, United Kingdom

What you will study

Compulsory modules are Promotional Media, Culture and Society (30 credits), The Cultural History of Promotional Communications (30) and Dissertation and Research Methods (60). Options include Platforms and Society, Climate Communication, Understanding the Audience and Critical Studies in Visual Communication.

Career pathways

Graduates develop research, analysis and communication skills for creative, collaborative and strategic roles.

Official programme page

Application information

Entry requirements

Bachelor's degree with a 2:1 (Hons) or equivalent, preferably in media, communication studies or cultural studies; applicants from complementary areas (e.g. international relations, literature, politics, public relations, sociology, marketing, business, advertising, journalism, psychology, design) or with relevant experience are also considered. A supporting statement on motivation and career plans is required. English language: IELTS 6.5 overall with no less than 6.0 in any component.

Domestic applicants: GBP 12,900 for the whole programme (2027/28). Total course fee for 2027 entry Source

International applicants: GBP 30,400 for the whole programme (2027/28). Total course fee for 2027 entry Source

Intake: September 2027

Duration: 12 months full-time / 24 months part-time

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