Digital Marketing, MSc/PGDip/PGCert at University of Lancashire

A CIM and IDM accredited MSc at Preston Campus covering planning, delivering and assessing digital marketing activity. Students study online consumer behaviour, analytics, AI, automation and social platforms, and design integrated digital campaigns through client briefs and simulations. Digital micro-credentials from Microsoft, Google and LinkedIn are earned alongside the degree.

Faculty: School of Business  |  Duration: 1 year full-time  |  Intake: September 2026, January 2027, September 2027, January 2028  |  Location: Preston, England, United Kingdom

What you will study

Compulsory modules include Digital Insights, Strategic Digital Marketing, Digital Marketing Futures, Future Leaders Challenge, Learning without Limits and an Impact Project.

Career pathways

Digital Marketing Manager/Executive/Coordinator, Marketing Communications Manager, Social Media Strategist/Executive, Data and Analytics Specialist, Content Marketing or SEO Specialist, AI and Automation Strategist, Consultant or Entrepreneur.

Official programme page