Digital Marketing, BSc (Hons) at University of Lancashire

Programme overview

This block-taught degree covers digital marketing strategy, social media, SEO, paid media and digital campaigns, with an optional placement year and study abroad option. It is taught on the Preston Campus by the School of Business.

Faculty: School of Business | Duration: 3 years | Intake: September 2026 and September 2027 | Location: Preston, England, United Kingdom

What you will study

Year 1 modules include Digital Marketing Insights, Discovering Marketing and Social Enterprise Challenge; Year 2 includes Business Solutions Lab, Impactful Digital Campaigns and Navigating Complexity in Marketing; Year 3 includes Leading the Future in Strategic Marketing plus options such as Preparing for Venture Creation.

Career pathways

Roles include digital marketing strategist, SEO analyst, PPC specialist, social media manager, marketing analyst, content creator, e-commerce marketer, CRM and performance marketing specialist, freelance consultant or entrepreneur.

Official programme page

Application information

Entry requirements

UK applicants (typical offer): 104 - 112 points at A2; BTEC Extended Diploma: DMM; BTEC Diploma: D*D-D*D*; Pass Access Course: 104 - 112 Points; International Baccalaureate Diploma: Pass including 104 - 112 points from Higher Level subjects; T Level: M; IELTS: grade 6.0 with no subscore lower than 5.5; GCSEs: 5 at grade C/4 including Maths and English or equivalent; West African School Certificate English grade C6 is also accepted.

Domestic applicants: GBP 9,790 a year (2026/27). Full-time tuition Source

International applicants: GBP 18,750 a year (2026/27). Full-time tuition Source

Intake: September 2026 and September 2027

Duration: 3 years

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