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Digital Marketing, BA (Hons) - Degree Apprenticeship at University of Lancashire

University of Lancashire, United Kingdom

Programme overview

The BA (Hons) Digital Marketing Degree Apprenticeship combines theory and practice in creating and executing digital marketing strategy, meeting the government Digital Marketer standard. Learners work towards Chartered Marketer status.

Faculty: School of Business  |  Department: Marketing  |  Duration: 3 years  |  Intake: September 2026; September 2027  |  Study mode: degree apprenticeship  |  Location: Preston, England, United Kingdom

What you will study

Modules include Digital Behaviours, Social Media Communications and Content Marketing, Marketing Management, Digital Design for Marketers, Regulation, Ethics and Trust, Marketing Research and Consumer Insight, Data Analysis and Relationship Management, Social Media and Optimisation, and a Strategic Digital Marketing Project.

Career pathways

Graduates can work as online and digital marketing executives or officers in the public, private and charitable sectors.

Official programme page

Application information

Entry requirements

112 UCAS points at A-level; BTEC Extended Diploma DMM; BTEC Diploma D*D*; Access to HE pass with 112 points; IB Diploma 112 points in Higher Level subjects. GCSE Maths and English grade C/4 or equivalent such as Level 2 Functional Skills. Entry requirements are flexible and consider prior qualifications and experience. English: IELTS 6.0 with no component below 5.5.

Intake: September 2026; September 2027

Duration: 3 years

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