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Undergraduate Certificate in Name, Image, and Likeness at University of Kansas

University of Kansas, United States

Programme overview

A certificate giving KU students core skills in name, image and likeness (NIL), a fast-growing area of college athletics, for students pursuing NIL careers and student-athletes managing their own NIL. Coursework covers sport management, athlete and personal branding, and content creation.

Faculty: School of Education & Human Sciences  |  Department: Health, Sport, and Exercise Sciences  |  Duration: 12 credit hours  |  Location: Lawrence, KS, United States

What you will study

Four 3-credit courses: HSES 289 Introduction to Sport Management or JMC 150; HSES 491 Foundations of Name, Image, Likeness; HSES 492 Athlete and Personal Branding; and HSES 493 Content Creation in Sport or JMC 670 Intellectual Property in Practice.

Career pathways

Prepares students for new positions in college athletics NIL.

Official programme page

Application information

Entry requirements

KU students wanting to complete the undergraduate certificate in name, image, and likeness should develop a program plan with their academic advisor from their major department to ensure the certificate aligns with their career goals and academic program.

Tuition is charged per credit, so the total depends on the modules you register for each year. Current fees are listed in the official fee schedule.

Entry terms follow the KU academic calendar; the application for first-year and transfer students is submitted through the KU application portal (go2.ku.edu). The fall freshman scholarship deadline is Dec. 1, the FAFSA priority deadline is Feb. 1 and the fall transfer scholarship deadline is Aug. 1.

Graduate certificate application fee is $40; deadlines are set by each programme.

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