MS Digital and Integrated Marketing Communications at University of Kansas

Programme overview

Graduation requirements and regulations for every academic program are provided in this catalog; however, this catalog is for informational purposes only and does not constitute a contract. Degree and program requirements and course descriptions are subject to change. In most cases, you will use the catalog of the year you entered KU (see your advisor for details).

Faculty: William Allen White School of Journalism & Mass Communications | Location: Lawrence, KS, United States

What you will study

The degree is earned by completing 30 total credit hours, with courses offered in both asynchronous and synchronous formats. If students choose the IMC grouping, they are required to finish with JMC 829: Research and JMC 850: Capstone in Marketing Communications.

Official programme page

Application information

Entry requirements

Graduate Admission Admission to the Digital and Integrated Marketing Communications program is based primarily on a student’s undergraduate record, references, writing samples, and professional work experience which should reflect a minimum of two years of work post-graduation. Applicants without baccalaureate degrees in journalism, as well as those without a professional background in journalism, or applicants with less than two years of professional work experience in journalism or a related field (multimedia content creation, marketing, public relations or strategic communications) are encouraged to apply.

Tuition is charged per credit, so the total depends on the modules you register for each year. Current fees are listed in the official fee schedule.

Entry terms follow the KU academic calendar; the application for first-year and transfer students is submitted through the KU application portal (go2.ku.edu). The fall freshman scholarship deadline is Dec. 1, the FAFSA priority deadline is Feb. 1 and the fall transfer scholarship deadline is Aug. 1.

Graduate application fee: $65 domestic degree-seeking, $100 international degree-seeking, $40 certificate-seeking and non-degree-seeking; waivers available. Requirements and deadlines are set by each programme. Apply through the KU graduate application system (KU Graduate for Lawrence, Edwards and Online programmes; KU Medical Center for KUMC programmes).

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