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Graduate Certificate in Social Media Strategy at University of Kansas

University of Kansas, United States

Programme overview

A 15-credit graduate certificate for professionals covering the forces driving media transformation, analysing target audiences, measuring campaign effectiveness and best practices in social media management. Students develop social media strategies and use platforms and analytics tools.

Faculty: William Allen White School of Journalism and Mass Communications  |  Department: Journalism & Mass Communications  |  Duration: 15 credit hours  |  Location: Lawrence, KS, United States

What you will study

JMC 820 Marketing Fundamentals, JMC 865 Analyzing Audiences, JMC 866 Social Media Strategy, JMC 867 Social Media Metrics and JMC 868 Information in Context (3 credits each).

Official programme page

Application information

Entry requirements

Certificate programme: certificate-seeking graduate admission requirements under the University's Admission to Graduate Study policy; a B (3.0) average is required in certificate coursework.

Tuition is charged per credit, so the total depends on the modules you register for each year. Current fees are listed in the official fee schedule.

Entry terms follow the KU academic calendar; the application for first-year and transfer students is submitted through the KU application portal (go2.ku.edu). The fall freshman scholarship deadline is Dec. 1, the FAFSA priority deadline is Feb. 1 and the fall transfer scholarship deadline is Aug. 1.

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