MS Strategic Brand Communications at University of Illinois Urbana-Champaign

Programme overview

This Master of Science in Strategic Brand Communication (MS SBC) degree is an online program within the Charles H. Sandage Department of Advertising in the College of Media. Graduates from this program receive the MS SBC degree awarded by the Graduate College. Strategic Brand Communication (SBC) is a data-driven, purposeful conversation with a brand’s stakeholders.

Faculty: College of Media | Study mode: full-time | Location: Champaign, IL, United States

What you will study

Required courses listed include SBC 508 Promotional Strategy; SBC 509 Digital Media and Brand Reputation Management; SBC 511 Strategic Analytics & Data Visualization; SBC 512 Professional SBC Capstone Project.

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Application information

Entry requirements

To be admitted into this program, applicants are expected to have a minimum grade point average of at least 3.0 (A = 4.00) for the last two years of undergraduate study and a 3.0 for any previous graduate work completed. All applicants whose native language is not English must submit a minimum Test of English as a Foreign Language (TOEFL) score of at least 102 (iBT), 253 (CBT), or 610 (PBT); or minimum International English Language Testing System (IELTS) academic exam scores of 6.5 overall and 6.0 in all subsections. Prerequisite: course in Statistics or Calculus from an accredited institution. The admissions criteria will be based upon an evaluation of each applicant’s academic and professional experience, GPA, English aptitude, and letters of recommendation. A minimum GPA of 2.75 is required for continued enrollment. View all College of Media undergraduate and graduate

Not all graduate programmes offer admission in all terms; term availability is set by each programme of study.

Graduate applicants apply online through the Graduate College application; deadlines and term availability are set by each programme. Medicine, law and veterinary medicine applicants apply directly to their colleges.

Apply through the official page: https://grad.illinois.edu/admissions/apply

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