BS Marketing at University of Illinois Chicago

Programme overview

The BS in Marketing is offered by the Department of Marketing in the College of Business Administration. Marketing covers activities that create and deliver value to customers and society, including market research, new product development, improving existing offerings, and communication through traditional or digital media and sales. The curriculum builds marketing theory, practical application and career skills.

Faculty: College of Business Administration | Department: Department of Marketing | Duration: 120 credit hours | Study mode: full-time | Location: Chicago, IL, United States

What you will study

Students take MKTG 360 Introduction to Marketing and MKTG 370 Quantitative Marketing Skills, then choose among courses in research and analytics (Marketing Analytics, Marketing Research), consumer behaviour, branding, product management, retailing, digital and social media marketing, sales and B2B marketing. Concentrations offered are Data-Driven Marketing, Digital Marketing, Innovation and Product Strategies, and Sales Leadership; MKTG 462 Marketing Research is required for majors who started in Fall 2020 or later.

Official programme page

Application information

Entry requirements

Admission is through UIC undergraduate admission to College of Business Administration; the catalogue entry gives no separate programme admission test.

Tuition is charged per credit, so the total depends on the modules you register for each year. Current fees are listed in the official fee schedule.

First-year entry terms are Fall (August) and Spring; transfer, readmission, second bachelor's and non-degree applicants can enter in Fall or Spring. Fall 2027 applications for transfer students open on December 15, 2026; Spring 2027 transfer and Fall/Spring 2027 first-year applications opened on August 1, 2026.

First-year deadlines: Spring 2027 on October 1, 2026; Fall 2027 Early Action on November 2, 2026; Fall 2027 Regular Decision on February 1, 2027. Scholarship priority date for first-year applicants is November 2, 2026. International applicants follow the same deadlines as first-year or transfer applicants.

Transfer deadlines: Spring 2027 on October 15, 2026; Fall 2027 Nursing on January 15, 2027; Fall 2027 on April 1, 2027. Readmission, second bachelor's and non-degree applicants share the transfer deadlines. Online programmes may have different deadlines.

First-year applicants apply through the Common Application, with a nonrefundable $70 application fee or fee waiver (waivers for domestic applicants only). ACT or SAT scores are optional and are reviewed if submitted. Official high school transcripts are required.

Honors College deadlines: December 1, 2026 for Spring 2027; for Fall 2027 first-year, November 2, 2026 (priority) and February 1, 2027 (final); for Fall 2027 transfer, May 3, 2027 (priority) and June 1, 2027 (final). Honors College requires a separate application after applying to UIC.

Apply through the official page: https://admissions.uic.edu/

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