BSc (Hons) Business Management (Marketing) at University of Greater Manchester

Every business needs to find and keep customers. Marketing is fundamental to business success and organisations in all sectors need skilled managers with marketing knowledge. By studying the University of Bolton's BSc (Hons) Business Management (Marketing) taught at our London Academic Centre by our learning partners Regent College London, you'll learn how to organise, plan and analyse the business activities essential for efficiently managing a business with a particular focus on marketing.

Duration: 3 years full-time  |  Study mode: full-time, foundation year route available  |  Intake: To be confirmed  |  Location: Bolton, England, United Kingdom

What you will study

Modules (a mix of compulsory and optional) include Professional and Academic Skills Development, Financial Decision Making in Business, Business Environment, Contemporary Issues in Marketing, Information Systems and Big Data Analysis, People and Performance, Leadership, Management and Organisational Culture, Business Management and Career Development, Project Management, Enterprise, Innovation and Creativity, Business Case Study Analysis, Business Project, Dissertation, Strategic Management, among others.

Career pathways

Graduates with specialist marketing knowledge underpinned by a broader understanding of how businesses and managers operate have a competitive advantage when entering employment or self-employment. As a graduate of this course, you'll be equipped to enter a wide range of business and management roles in the public, private and voluntary sectors.

Official programme page