BA (Hons) Sport Business Management (High Performance Leadership) at University of Gloucestershire

Develop your expertise in sport business and high performance leadership on our highly rated course. Build the skills to lead athletes, coaches and teams and prepare for a successful career in sport. Our Sport Business Management BA (Hons) course scored 92% for teaching satisfaction, learning opportunities and academic support in the National Student Survey, 2026.

Department: Business  |  Duration: 3 years full-time  |  Study mode: full-time  |  Intake: September 2027; September 2028  |  Location: Cheltenham, England, United Kingdom

What you will study

Compulsory modules. Level 4 (Year 1): The Global Business Environment, Sports Management, Academic, Personal and Professional Development, Managing Finance, Live Management Enquiry Project, Marketing Principles, Introduction to Sport Sociology and Ethics; Level 5 (Year 2): Accounting for Finance and Decision Makers, Professional Sports Business, Sports Governance, Ethics and Law, Managing Projects to Achieve Results, Digital Marketing: Fundamentals, Transformational Leadership in Sport, Managing High Performance Sport; Level 6 (final year): Sustainability and Globally Responsible Leadership, Strategic Sports Management, Capstone Business Project, Consuming Sport: Identities, Media and Capital(s), Coach Development Models & Systems, Ethical Sports Governance.

Career pathways

Build the skills to lead athletes, coaches and teams and prepare for a successful career in sport. You’ll be equipped with a unique blend of business acumen and sports industry expertise, opening doors to careers in sports marketing, event management, sponsorship, and sports leadership worldwide.

Official programme page