MMR Marketing Research at University of Georgia

Programme overview

Our STEM-designated MMR program at the Terry College of Business was the first Master of Marketing Research program in the U.S. and is internationally regarded as the standard of comparison for such programs.

Faculty: Terry College of Business | Duration: 41 credit hours | Study mode: full-time | Location: Athens, GA, United States

What you will study

41 credit hours total. Required courses include MARK 7100 Introductory Statistical Methods for Marketing Research; MARK 7200 Marketing Research Design and Data Collection; MARK 7220 Applications of Marketing Research Techniques I; MARK 7610 Qualitative Research in Marketing; MARK 7655 Regression Models for Marketing Decisions.

Career pathways

Our MMR program is recognized for its exceptional success in placement. With a long-standing 100% placement rate, companies look to our program for the highest-caliber marketing researchers, making demand high and salaries competitive.

Official programme page

Application information

Entry requirements

Graduate School Application All graduate program admissions are handled by the UGA Graduate School. Once the graduate school reviews your application, it is forwarded to the MMR program for further review. Final decisions will be issued by letter from the UGA Graduate School. Required Documents — Attach to Online Application 1 Unofficial transcript from institutions you’ve attended (submit official transcript if admitted) All international students are required to take the TOEFL or IELTS exams. The minimum TOEFL should be 90 with IBT speaking scores over 25. The minimum IELTS should be 8. GMAT or GRE scores Test waivers available based on academic performance or work experience 3 letters of recommendation Letters should be from individuals who have knowledge of your academic and/or professional capability. The application will prompt your recommenders to submit their letters electronically. Résumé (1 page) Statement of Purpose Additional Documents for International Applicants 2 proofs of degree TOEFL scores All international students are required to take the TOEFL or IELTS

Tuition is charged per credit, so the total depends on the modules you register for each year. Current fees are listed in the official fee schedule.

Duration: 41 credit hours

Apply through the official page: https://grad.uga.edu/

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