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Graduate Certificate in Media Analytics at University of Georgia

University of Georgia, United States

Programme overview

Research and analytics departments in media companies – news, marketing, advertising and public relations agencies – have been called the “brains of the industry.” Research professionals working for media companies interpret big consumer-generated data, such as ratings, marketing and social data, and serve as internal consultants to managers in every department: sales, programming, news, brand strategy, marketing and promotions, and general strategic management.

Faculty: Grady College of Journalism and Mass Communication  |  Duration: 18 credit hours  |  Study mode: full-time  |  Location: Athens, GA, United States

What you will study

18 credit hours total. Required courses include ADPR 5750/7750 Social Media Analytics, Listening, and Engagement; JRMC 8110 Advertising Media Planning; JRMC 8200 Media Management; JRMC 8080 Media Analytics: Research and Practice; JRMC 8100 Advertising and Communication Management.

Official programme page

Application information

Tuition is charged per credit, so the total depends on the modules you register for each year. Current fees are listed in the official fee schedule.

Duration: 18 credit hours

Apply through the official page: https://grad.uga.edu/

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