PhD Business Administration (Marketing) at University of Florida

Programme overview

The PhD in Business Administration with a Marketing concentration is a research-focused programme in the Department of Marketing, with emphasis on consumer behavior or quantitative and analytical modeling of marketplace phenomena.

Faculty: Warrington College of Business | Department: Marketing | Study mode: full-time | Location: Gainesville, FL, United States

What you will study

Research foundations in methods and data analysis, four required marketing seminars in the first two years, and electives. Milestones are a first-year summer research project, a second-year summer paper, a third-year review paper and the dissertation.

Official programme page

Application information

Entry requirements

Degrees Offered Courses The doctoral program is research-focused and offers the opportunity for concentrated study in consumer behavior or in quantitative or analytical modeling of marketplace phenomena. Other requirements are outlined in the Graduate Degrees section of this catalog. Doctoral Degree through the Department of marketing Offered with a Major in Business Administration Doctor of Philosophy concentration in Marketing Requirements for these degrees are given in the Graduate Degrees section of this catalog. Marketing Departmental Courses Course List by Depts Code Title Credits MAR 5805 Problems and Methods in Marketing Management 3 MAR 5806 Problems and Methods in Marketing Management 2 MAR 6105 Marketing Ethics 2 MAR 6157 International Marketing 2 MAR 6158 International Marketing 3 MAR 6237 The Art and Science of Pricing 2 MAR 6256 Strategy and Tactics of Pricing 3 MAR 6335 Bu University-wide graduate admission (not specific to this programme): application through the UF graduate application; official GRE scores are required by most programmes (GMAT for MBA applicants), per programme; transcripts, a CV or resume and letters of recommendation where the programme requires them.

Tuition is charged per credit, so the total depends on the modules you register for each year. Current fees are listed in the official fee schedule.

Graduate applicants apply through the UF graduate school application on CollegeNET and pay a $30 non-refundable application fee; the Office of Admissions does not offer an application fee waiver. Deadlines vary by department. Most applicants must submit GRE scores.

Apply through the official page: https://admissions.ufl.edu/apply/graduate/

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