MSc Marketing at University of Exeter

CIM accredited, this programme draws upon our expertise in the areas of marketing strategy, consumer behaviour, communications, marketing research, and branding Gain an understanding of how marketing and buyer behaviour work at the individual and organisational level, and how marketing influences broader society and culture Have the opportunity to develop your research skills and understanding of the theory of marketing, as well as a broad range of practical leadership skills and knowledge for contributing to a global economy

Duration: 9 months full time; 12 months full time  |  Study mode: full-time  |  Intake: September 2027  |  Location: Exeter, England, United Kingdom

What you will study

This programme will give you an understanding of marketing as a core business activity, involving cross-departmental communication and collaboration that creates and delivers on an organisation’s strategic goals and priorities. You will be endowed with an in-depth knowledge base of the marketing discipline, as well as practical managerial skills and the ability to think about problems critically and creatively to successfully contribute towards the challenges organisation’s face in the global economy and society.

Career pathways

Our Masters programmes are designed to prepare you for a successful career in a variety of marketing roles, wherever in the world you plan to work. Employers expect advanced communication and technical skills, team-working and independent research, project-management and the very latest specialist knowledge from their postgraduate recruits. An MSc in Marketing will enable you to develop the marketing and professional skills and subject expertise that will make you a valuable asset from day one of your marketing career.

Official programme page