MSc Marketing and Business Analytics at University of Exeter

Our MSc Marketing and Business Analytics course dives deeper into the analytical side of marketing while providing you with a strong foundation of core marketing skills. Set yourself apart from other graduates with essential skills at the intersection of marketing, programming, and analytics, coveted by employers for making data-driven marketing decisions. Gain expertise in marketing and analytics through modules in marketing strategy, digital marketing planning, applied digital analytics, programming for business analytics and hands-on projects with real businesses. Explore Statistics, AI, Data-based technologies and Consumer behaviour.

Duration: 1 year full time  |  Study mode: full-time  |  Intake: September 2027  |  Location: Exeter, England, United Kingdom

What you will study

The MSc Marketing and Business Analytics offers a dynamic curriculum that blends core marketing theory with advanced analytical techniques. By developing your ability to collect, analyse and interpret data from various sources, you will be empowered to make informed, data-driven marketing decisions that drive business growth and success. Moreover, the course fosters the development of transferable skills such as analysis, problem-solving and resilience, ensuring you are well-equipped for success in dynamic marketing roles across various industries. Modules introduce the latest technologies shaping the industry.

Career pathways

Graduates of marketing and business analytics are in high demand for roles that combine creative marketing insight with analytical and programming language expertise. The MSc in Marketing and Business Analytics gives you the ability to collect and analyse data from different sources, applying statistics, analytical tools, and programming languages to find valuable insights and recommend data-driven marketing strategy and tactics.

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