MSc Digital Marketing at University of Exeter

Focus on the practical application of digital marketing knowledge such as marketing analytics, analysis and application, campaign planning and management and digital innovation. Better understand the unique opportunities and challenges presented by the modern digital marketing environment, building an in-depth knowledge of current marketing principles and tactical analysis. Our MSc in Digital Marketing is designed with input from digital marketing professionals to ensure the course provides a great range of skills and a breadth of understanding across the digital marketing mix - including marketing analytics, campaign planning and reporting, and digital innovation.

Duration: 9 months full time; 12 months full time  |  Study mode: full-time  |  Intake: September 2027  |  Location: Exeter, England, United Kingdom

What you will study

This course will help you to gain an understanding of the contemporary digital marketing environment and the role that digital channels play in consumer engagement, experience and loyalty. Throughout the course, you will build an in-depth knowledge of current marketing principles as well as tactical analysis skills. This grounding will allow you to effectively manage, interpret and act upon the wealth of data available in the modern marketing environment. This foundation will enable you to better identify and deploy innovative tools and channels to support your organisational goals.

Career pathways

This course provides the experience, knowledge and enthusiasm that will help you to secure your immediate career goals. You'll graduate with a detailed, hands-on knowledge of essential tools such as Google Analytics, Facebook Insights and online market research platforms. You’ll also have a strong appreciation of emerging and increasingly important areas such as privacy, augmented reality and the so-called Metaverse - putting you one step ahead of other recent graduates.

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