MA Social Media and Digital Marketing at University of Exeter

For graduates and professionals seeking a critical and applied understanding of digital engagement, this MA integrates social science perspectives with business and industry-focused training to prepare students for leadership in social media strategy, content creation, and digital marketing analytics. As part of the course, you will learn to conceptualise, design, and launch social media campaigns.

Duration: 1 year full time; 2 years part time  |  Study mode: full-time / part-time  |  Intake: September 2027  |  Location: Exeter, England, United Kingdom

What you will study

The MA Social Media and Digital Marketing is industry-focused and centred around e-commerce initiatives. You will learn how organisations in the public, commercial, and third sectors use social media and digital platforms to brand themselves and use promotional activities to drive up sales and other forms of user and customer engagement. Focusing on precision tracking of interactions, writing and crafting of promotional materials, conceptualising and streamlining e-commerce activities, and critically engaging with techniques such as search engine optimisation (SEO).

Career pathways

This MA provides you with valuable graduate employability skills by developing advanced skills in digital literacy, research methods, critical thinking, strategic planning, the application of abstract theory and concepts into tangible outputs, and the ability to gauge the success of such outputs through data analysis. These skills can be utilised in a wide range of future careers across, public, private, commercial and third sectors.

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