MA Media and Public Relations at University of Exeter

Build advanced expertise in PR strategy, reputation management and brand communication across diverse sectors. Create standout social media campaigns in the fast-paced attention economy. Explore the impact of AI on online culture and learn from real-life influencers.

Duration: 1 year full time; 2 years part time  |  Study mode: full-time / part-time  |  Intake: September 2027  |  Location: Exeter, England, United Kingdom

What you will study

The MA Media and Public Relations offers a dynamic blend of academic theory and practical application, preparing you for careers in PR, media and the creative industries. You'll explore key strategies in branding, digital marketing, social media campaigning and reputation management, while gaining a critical understanding of AI’s impact on online culture. The course focuses on developing transferable skills such as persuasive communication, ethical decision-making and creative problem-solving. You’ll also gain hands-on experience through case studies and optional modules tailored to your interests.

Career pathways

Our Masters programmes are designed to prepare you for a successful career, wherever in the world you plan to work. Employers expect advanced communication and technical skills, team-working and independent research, project-management and the very latest specialist knowledge from their postgraduate recruits. Graduates from this programme will be prepared for professional opportunities in Public Relations, the creative industries and beyond.

Official programme page