International Business and Marketing MSc at University of Dundee

A one-year full-time MSc at the Dundee City Campus and a pathway of the MSc International Business that specialises in marketing. Alongside the core international business modules it offers options such as search marketing, customer experience design, marketing as a creative practice and digital marketing. The core project module can be a global internship, an organisation-based project or an independent project.

Faculty: Faculty of Science, Engineering, and Business  |  Duration: 12 months full time, Dundee City Campus  |  Intake: January 2027, September 2027, January 2028  |  Study mode: full-time  |  Location: Dundee, Scotland, United Kingdom

What you will study

Core modules include Internationalisation Strategies, Marketing as Creative Practice, International Business Strategy, Customer Experience Design, International Business Finance, Moving Up to Business, International Business Project and Managing the Multinational Enterprise. Teaching is by lectures, workshops, group work and student presentations; coursework counts for up to 40-50% of the degree.

Career pathways

International Business provides a strong overview of key international business behaviours, supporting careers in global business; graduates without a business background can apply the knowledge to build a business career.

Official programme page