BSc (Hons) Artificial Intelligence in Digital Marketing at University of Derby

Artificial intelligence and machine learning is now used by all marketers in almost every aspect of their work. Whether predicting customer behaviours, automating targeting, or enhancing bespoke mass communications, AI is at the heart of modern marketing. This course will place you at the forefront of the industry and you can graduate as a thought-leader in this emerging and exciting sector.

Faculty: College of Science and Engineering  |  Department: Artificial Intelligence  |  Duration: Full-time: 3 years  |  Study mode: full-time  |  Intake: September  |  Location: Derby, England, United Kingdom

What you will study

Year 1 core modules: Logic and Discrete Mathematics, Programming, Ethics and Artificial Intelligence, Digital Skills for Artificial Intelligence, Introduction to Digital Marketing, Marketing Fundamentals. Year 2 core modules: Data Science and Modelling Fundamentals, Introduction to Machine Learning, Research Methods in Artificial Intelligence, Team Project on Contemporary Issues in AI, Digital Tools, Technology and Platforms, Digital and Social Media.

Career pathways

There is a huge range of job opportunities in marketing and related sectors, as well as up and coming roles for AI. Employers and companies have identified a need to expand their efforts in this area.

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