BA (Hons) Marketing and Consumer Psychology at University of Derby

Being able to understand customer behaviour and the psychology behind people’s choices has a key impact on modern marketing. On our BSc (Hons) Marketing and Consumer Psychology you’ll learn how to critically apply customer insight methods and consumer theory to different marketing scenarios to enable you to develop a thorough understanding of current marketing issues. All our Marketing degrees have a common first year.

Faculty: Derby Business School  |  Department: Marketing  |  Duration: Full-time: 3  |  Study mode: full-time (placement year option)  |  Intake: September  |  Location: Derby, England, United Kingdom

What you will study

Year 1 core modules: Marketing Fundamentals, Introduction to Digital Marketing, Advertising Fundamentals, Managing the Brand, Design and Creativity for Marketers, Business Acumen and Entrepreneurship. Year two core modules: The Agency Executive, Convergent Media, Marketing Research, Customer Insights and Trends, Consumer Behaviour. Year three core modules: Marketing Strategy, Social Marketing and Society.

Career pathways

Demand for consumer psychology specialists in marketing is high. Your skills in consumer behaviour and how to tailor campaigns based on consumer insights could lead to a range of roles in fields such as account, product, brand or communications management.

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