BS Marketing at University of Delaware

Programme overview

Connect companies and consumers with your marketing skills The marketing major prepares you to serve as the vital liaison between businesses and consumers. You’ll learn to research markets and shape brands using the latest AI and analytics tools. Through hands-on experiences, you’ll put those skills into practice by helping actual companies solve real marketing problems.

Faculty: Alfred Lerner College of Business and Economics | Department: Department of Marketing, Management and Global Business | Study mode: full-time | Location: Newark, DE, United States

What you will study

Areas of study: Marketing, Statistics, Consumer behavior, Advertising, Economics. Sample required courses: BUAD110 Basics of Business; ECON101 Introduction to Microeconomics; ECON103 Introduction to Macroeconomics; ENGL110 First-Year Writing; MATH221 Calculus I; PSYC100 General Psychology.

Career pathways

Career options: Public relations professional, Market research analyst, Media planner, Advertising sales agent, Social media coordinator, Sales representative, Brand manager.

Official programme page

Application information

Entry requirements

Admission is to the University of Delaware (and the major's college), not to the major itself. Applicants complete a high school diploma or equivalent; recommended preparation is 16 academic units: English 4, mathematics 3 (Algebra 1 or higher), science 3 (including 2 labs), history/social sciences 3, plus 3 academic electives. Standardized test scores are optional. Application uses the Common or Coalition application with an essay; up to two letters of recommendation are optional. Honors College applicants apply by the Nov. 1 early action deadline. Applies to the University; no separate programme-specific requirement is published on the major page.

Apply through the official page: https://www.udel.edu/apply/undergraduate-admissions/apply-to-ud/

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