BBA Marketing at University of Cincinnati

Programme overview

Marketing is a broad and integrated system of activities that helps organizations provide products and services that satisfy customers. Selling and advertising are the most visible parts of marketing, but there is much more. Marketers conduct research to gain insight into consumer motivation and behavior. This enables them to provide products and services in the right assortment, with the right message, at the right place, at the right price and time.

Faculty: Carl H. Lindner College of Business | Duration: 4 years | Study mode: full-time | Location: Cincinnati, OH, United States

What you will study

The degree of bachelor of business administration is granted to those who satisfactorily complete the required coursework for the specified degree, with university, major and minor grade point averages of 2.0 or better. This includes the university’s general education requirements.

Career pathways

Graduates of this major in the UC Carl H. Lindner College of Business pursue many different careers. A few examples include: professional selling, sales management, retail management, marketing research, customer service, brand management, product development, advertising and public relations.

Official programme page

Application information

Entry requirements

Admission to this major follows the university/college admission requirements: Lindner’s undergraduate online BBA programs are designed for transfer or transition students. To apply, you must have completed at least 12 college credits after graduating from high school and meet the transfer admission requirements outlined on our Admissions Requirements page . If you have not yet earned 12 college credits after high school, you may want to begin with the online Pre-BBA program, which helps you complete the coursework needed to become eligible for admission to Lindner’s BBA programs.

Tuition is charged per credit, so the total depends on the modules you register for each year. Current fees are listed in the official fee schedule.

Entry terms: Fall, Spring and Summer semesters for first-year and transfer students; the College-Conservatory of Music generally accepts transfer applications for fall only, except BA Music and Electronic Media.

First-year: Early Action deadline November 1 (fall only); fall application deadline March 1 (rolling admission), spring November 1, summer March 1. Confirmation deadlines: May 1 (fall), December 1 (spring), April 1 (summer). The BSN has a priority deadline of November 1 and CCM applicants are encouraged to submit pre-screening materials by November 15.

Transfer: fall application deadline July 1, spring November 1, summer March 1. CCM programmes: December 1 application deadline for fall; DAAP programmes: March 1 application deadline for fall.

First-year applicants apply through the Common Application; ACT/SAT scores are optional for fall 2025 and fall 2026 entry.

Graduate applications: programmes set their own deadlines and decision schedules. Most programmes use the UC Graduate Admissions Application; Nursing uses NursingCAS, Occupational Therapy OTCAS, Physical Therapy PTCAS, Athletic Training ATCAS, Audiology and Speech-Language Pathology CSDCAS, and Public Health SOPHAS.

Apply through the official page: https://admissions.uc.edu/apply.html

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