Postgraduate Diploma in Management in Marketing at University of Cape Town

Programme overview

The Postgraduate Diploma in Management in Marketing, convened by Associate Professor R Chohan, provides specialised academic and professional knowledge in marketing management. It is a 144-credit applied programme covering consumer behaviour, digital marketing, advertising and communications, retail management, services marketing, strategic management and international marketing.

Faculty: Faculty of Commerce | Duration: 1 year full-time | Study mode: full-time | Location: Cape Town, Western Cape, South Africa

What you will study

Introduction to Applied Marketing, Finance and Communication for Business is compulsory, with further courses from a list that includes Retail Management and Services Marketing, Strategic and International Marketing, Electronic Marketing, Integrated Marketing Communication and Marketing Research Methods. At least 120 of the 144 credits are at NQF level 8.

Official programme page

Application information

Entry requirements

Postgraduate Diploma in Management in Marketing: an undergraduate degree or equivalent in any area. Applicants without FTX1005F Introduction to Managerial Finance and BUS2011F Introduction to Marketing (or equivalents) complete them concurrently with first-semester courses. Applicants submit a CV and, if from another university, full academic transcripts; applicants without a degree must satisfy Senate that their qualification or experience is adequate. Applications close on 30 September of the year before registration.

Tuition is charged per module, so the total depends on the modules you register for each year. Current fees are listed in the official fee schedule.

The application fee is R100 for undergraduate and postgraduate applications from South Africa and the SADC region, and R300 for applications from outside the SADC region; it is non-refundable and payable by direct deposit, EFT or credit card (online). UCT students and graduates are exempt except for GSB programmes.

Apply through the official page: https://applyonline.uct.ac.za

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