MSc Strategic Marketing & Customer Experience Management at University of Buckingham

Get equipped with the knowledge and skills required to undertake strategic marketing decisions and optimise customer experience. Our CIM-accredited postgraduate degree provides an unrivalled opportunity to explore, in depth, the excitement and challenges of delivering optimal customer experience. The focus on understanding customer experience and strategic marketing, combined with our interactive teaching style, creates a learning environment that cannot be found elsewhere. This strategic marketing MSc is invaluable to anyone wishing to pursue a career in marketing.

Faculty: School of Business  |  Duration: 1 year full-time; 2 years part-time  |  Study mode: full-time, part-time  |  Intake: September 2026, January 2027  |  Location: Buckingham, England, United Kingdom

What you will study

In-depth overview of all aspects of customer experience management and strategic marketing. Opportunity to research any aspect of customer experience management that you are passionate about, so that your CV is tailored to your specialism of choice. Outside speakers from a wide range of relevant industries who provide up-to-date insight from professional practice.

Career pathways

Marketing Manager; Customer Experience Specialist; Brand Strategist; Brand Manager; Customer Service Manager.

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