MSc Marketing at University of Brighton

Designed for people wanting to launch or further their career in marketing, this CIM-accredited masters degree develops your understanding of strategic and contemporary marketing. You’ll apply theory and practice to marketing planning and strategy and learn about buyer behaviour and responsible marketing. The industry placement or research year is a great way to gain valuable professional or academic experience and provides an opportunity for international students to study in the UK for two years instead of one.

Faculty: School of Business and Law  |  Department: Marketing  |  Duration: full-time: 1 year or 2 years with placement; part-time: 2–3 years  |  Study mode: full-time / part-time (optional placement year)  |  Intake: September and January start dates  |  Location: Brighton, England, United Kingdom

What you will study

The course is organised into three-hour blocks of teaching and seminar activities, which are based on specialist reading, research and case studies. Modules are assessed through essays, reports, group work, presentations and live projects. In the final phase of the course, you will complete either a 10,000-word dissertation on a marketing topic of your choice or, if you choose the placement route, a business project. Throughout your dissertation or placement, you will receive support from a supervisor who will help to guide you in your research. Modules include Marketing Planning and Strategy, Buyer Behaviour, Responsible Marketing, Business Solutions in Action, Research Methodologies and Methods, MSc Marketing Dissertation.

Career pathways

A Marketing MSc from the School of Business and Law will help you to specialise and stand out in today’s competitive job market. You will be equipped with both the theoretical knowledge and practical skills necessary for a successful career.

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