MSc Digital Marketing at University of Brighton

Designed for people looking to launch or progress their marketing career, this masters degree will develop your knowledge of digital marketing and ecommerce, and prepare you for a career in digital advertising or social media marketing. You’ll benefit from industry talks where guest speakers discuss best practices in digital strategies. Applying advanced-level theory and best practice, you’ll explore digital marketing planning and strategy, alongside learning about responsible marketing and buyer behaviour.

Faculty: School of Business and Law  |  Department: Marketing  |  Duration: full-time: 1 year or 2 years with placement; part-time: 2–3 years  |  Study mode: full-time / part-time (optional placement year)  |  Intake: September and January start dates  |  Location: Brighton, England, United Kingdom

What you will study

The course is organised into three-hour blocks of teaching and seminar activities, which are based on specialist reading, research and case studies. Modules are assessed through essays, reports, group work, presentations and live projects. All of our Marketing MSc courses share seven core modules. This specialist route includes one subject-specific module, Digital Marketing. In the final phase of the course, you will complete either a 10,000-word dissertation on a marketing topic of your choice or, if you choose the placement route, you will do a business project. Modules include Marketing Planning and Strategy, Buyer Behaviour, Responsible Marketing, Digital Marketing, Business Solutions in Action, Research Methodologies and Methods, MSc Marketing (Digital Marketing) Dissertation.

Career pathways

Digital media and marketing has grown into a multi-billion pound industry. As demand for digital marketing has grown, so has the number of specialist digital jobs in companies and agencies.

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