BSc (Hons) Marketing at University of Brighton

Marketing isn’t just important – it’s the heartbeat of modern business strategy. Our Marketing BSc degree will give you the practical skills and knowledge to thrive in any industry, client or agency side. You’ll explore academic theory and apply what you learn to real-world scenarios helping you to build the skills and knowledge to make informed business decisions.

Faculty: School of Business and Law  |  Department: Marketing  |  Duration: full-time: 3 years; with placement: 4 years  |  Study mode: full-time (optional placement year)  |  Intake: 2027 entry  |  Location: Brighton, England, United Kingdom

What you will study

In your first year you will develop your own brand, client management abilities and team leadership skill which you can apply in live projects with local organisations. Core modules in year 1 of the Marketing degree include aspects of economics, digital and social media marketing, marketing principles, understanding markets and finance for marketing. In order to keep up with changes in the industry, AI is integrated into all core modules. Throughout this module you will examine the underpinning principles of consumer behaviour/psychology and explore the relationship between brands, their competitors and customers. Modules include Understanding Markets and Consumers, Marketing Principles, The Professional Marketing Practitioner, Management Accounting for Marketers, Business Economics, Creative Problem-Solving and Tech Confidence, Services Marketing, Marketing Analytics, Marketing Research and Insight, Marketing Ethics and Responsibility.

Career pathways

As a student completing a work placement, you are one step ahead when it comes to securing the right job after your course. You are encouraged to take placement opportunities during your holidays to build valuable work-related experience for your CV.

Official programme page