University of Bedfordshire campus

Business

MSc Digital Marketing at University of Bedfordshire

University of Bedfordshire, United Kingdom

Programme overview

This MSc provides a basis for understanding digital marketing from a management perspective. It develops your appreciation of the impact digital marketing has, locally and internationally, operationally, tactically and strategically.

Department: Marketing, Tourism & Event Management  |  Study mode: full-time  |  Intake: January, March, May, July, September, November  |  Location: Luton, England, United Kingdom

What you will study

Units include Strategy; Digital relationship marketing; Marketing in the digital era; Business analytics; Capstone.

Career pathways

Graduates can work in digital marketing management, and the course is a foundation for further study at MPhil or PhD level.

Official programme page

Application information

Entry requirements

2:2 Honours degree or equivalent in a related area.

Domestic applicants: GBP 11,000 for the whole programme (2027/28). The full-time standard fee for a taught Master's degree for the Academic Year 2027/28 is £11,000. Source

International applicants: GBP 18,250 for the whole programme (2027/28). The full-time standard fee for a taught Master's degree for the Academic Year 2027/28 is £18,250. Source

Intake: January, March, May, July, September, November

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