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MSc Artificial Intelligence in Marketing at University of Bedfordshire

University of Bedfordshire, United Kingdom

Programme overview

This one-year Master’s equips you with the advanced technical, analytical and strategic skills needed to succeed in today’s fast-evolving, data-driven marketing environment. You explore how AI-driven tools and techniques such as machine learning, predictive analytics, marketing automation, recommendation systems, chatbots and customer data platforms are transforming marketing practice.

Department: Marketing, Tourism & Event Management  |  Study mode: full-time  |  Intake: January, March, May, July, September, November  |  Location: Luton, England, United Kingdom

What you will study

Units include Fundamentals of AI in marketing; Marketing in the digital era; AI in customer engagement and experience; Strategy; Capstone.

Career pathways

The course suits graduates and professionals seeking to future-proof their careers, develop digital and analytical expertise and become innovative leaders in AI-driven marketing.

Official programme page

Application information

Entry requirements

2:2 Honours degree or equivalent in a related area.

Domestic applicants: GBP 11,000 for the whole programme (2027/28). The full-time standard fee for a taught Master's degree for the Academic Year 2027/28 is £11,000. Source

International applicants: GBP 18,250 for the whole programme (2027/28). The full-time standard fee for a taught Master's degree for the Academic Year 2027/28 is £18,250. Source

Intake: January, March, May, July, September, November

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