University of Bedfordshire campus

Business

MSc AI in Marketing (Blended learning) at University of Bedfordshire

University of Bedfordshire, United Kingdom

Programme overview

This one-year, blended learning Master’s equips students with advanced AI and marketing skills, providing a profound understanding of artificial intelligence technologies and their applications in marketing. It focuses on enhancing your ability to utilise AI for data-driven decision-making; improving customer engagement; and optimising marketing strategies.

Department: Marketing, Tourism & Event Management  |  Study mode: full-time; blended learning  |  Intake: January, March, May, July, September, November  |  Location: Luton, England, United Kingdom

What you will study

Units include Fundamentals of AI in marketing; Marketing in the digital era; AI in customer engagement and experience; Strategy; Capstone.

Career pathways

This course equips you with expertise in AI-driven marketing, automation and data analytics, preparing you for careers such as AI marketing strategist, marketing automation specialist and predictive analytics expert.

Official programme page

Application information

Entry requirements

2:2 Honours degree or equivalent in a related area.

Domestic applicants: GBP 11,000 for the whole programme (2027/28). The full-time standard fee for a taught Master's degree for the Academic Year 2027/28 is £11,000. Source

International applicants: GBP 18,250 for the whole programme (2027/28). The full-time standard fee for a taught Master's degree for the Academic Year 2027/28 is £18,250. Source

Intake: January, March, May, July, September, November

Explore more study programmes

View all study programmes →

Ready to start your study abroad journey?

Book a free consultation with our expert counsellors and take the first step towards your dream university.

Copyrights © 2026 StudyMapped. All rights reserved.