BSc (Hons) Marketing Data Analytics at University of Bedfordshire

Programme overview

This course meets the growing demand for graduates who can transform marketing through data-led decision making, using industry-standard analytics tools such as R, Python, Excel, KNIME, Tableau, Power BI, SQL and Google Analytics, and AI tools.

Faculty: School of Accounting, Law, Marketing and Tourism | Department: Marketing, Tourism & Event Management | Study mode: full-time; full-time (with professional practice year option) | Intake: September | Location: Luton, England, United Kingdom

What you will study

Units include Introduction to digital marketing and analytics; Principles of marketing; Consumer behaviour; Beginning your professional business journey; Essential statistics for business and marketing; Introduction to data analytics software; Integrated digital marketing communications; Data and research methods for business; Further data analytics software; Analytics for customer insights and selection.

Career pathways

The course suits those wishing to advance marketing or business careers using a data-driven approach to decision making.

Official programme page

Application information

Entry requirements

96 UCAS tariff points including 80 from at least 3 A-levels or equivalent. GCSE grade 5 Maths or equivalent. UCAS code: N700 / N701.

Domestic applicants: GBP 10,050 a year (2027/28). The full-time standard undergraduate tuition fee for the Academic Year 2027/28 is £10,050 per year. Source

International applicants: GBP 18,150 a year (2027/28). The full-time standard undergraduate tuition fee for the academic year 2027/28 is £18,150 per year. Source

Intake: September

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