University of Bayreuth campus

Engineering

MBA Marketing and Sales Management at University of Bayreuth

University of Bayreuth, Germany

Programme overview

In-service study programme preparing graduates as strategy experts who use scientific progress to analyse and design sales and corporate strategies, create innovative business models and exploit digital change in sales.

Faculty: Campus-Akademie (continuing education)  |  Duration: 4 semesters (24 attendance days in 8 weekend modules)  |  Study mode: part-time (continuing education, in-service); German-taught  |  Intake: Winter semester 2026/27, starting 13 November 2026 (application deadline 30 September 2026)  |  Location: Bayreuth, Bayern, Germany

What you will study

First semester focuses on visionary business models: sales- and marketing-oriented business administration topics, business models of different industries, business intelligence, sales controlling and management, sales and marketing, and business psychology.

Official programme page

Application information

Entry requirements

Completed (applied) university degree and one year of professional experience; German B2. Written registration.

Intake: Winter semester 2026/27, starting 13 November 2026 (application deadline 30 September 2026)

Duration: 4 semesters (24 attendance days in 8 weekend modules)

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