MSc Marketing at University of Bath

Programme overview

Deepen your understanding of core marketing theory and learn to apply it in a practical setting. You’ll learn business skills that are important to employers. This course is for graduates with business, management or marketing experience looking for a career in marketing.

What you will study

This course lasts 1 year. It starts in September 2027 and ends in 2028. Year 1 compulsory units include Applied marketing research, Consumer behaviour, Contemporary brandscapes, Integrated marketing management, Responsible marketing.

Career pathways

We combine the latest research with many opportunities to apply it. This will help you stand out from the crowd.

Official programme page

Application information

Entry requirements

To apply for this course, you should have an undergraduate degree equivalent to 2:2 to 2:1 or above depending on the institution attended. Your degree can be in any discipline but must include an appropriate level of business/management and marketing related experience. If you don’t have a suitable first degree, consider our MSc in Management, which allows you to specialise in marketing. English language: You will need an International English Language Test System (IELTS) score of at least 6.5 overall. Your scores for reading, writing, listening and speaking must be at least 6.0.

Domestic applicants: GBP 19,250 a year (2027/28). Annual tuition fee for full-time – 2025/26 entry onwards (MSc Marketing). Source

International applicants: GBP 30,100 a year (2027/28). Annual tuition fee for full-time – 2025/26 entry onwards (MSc Marketing). Source

Intake: September 2027

Duration: 1 year

Apply through the official page: https://samis.bath.ac.uk/urd/sits.urd/run/siw_ipp_lgn.login?process=siw_ipp_app&code1=TDUMN-MK01&code2=0018

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