MS Marketing at University of Arizona

Programme overview

The Master of Science in Marketing is a foundational program dedicated to providing you with comprehensive knowledge of the field and generating influential contributions to the marketing industry. Structured to provide conceptual frameworks and analytical tools to students, the program prepares you for a career that spans a wide range of national and international industry sectors.

Faculty: Eller College of Management | Duration: 2 years / 30 units | Study mode: full-time | Location: Tucson, AZ, United States

What you will study

Students in the MSM program must complete at least 30 units of graduate marketing coursework. A minimum 3.0 GPA is required in the program. Required Coursework: Marketing Management (3 units) Introductory Statistics for Managers (3 units) Marketing Strategy (3 units) Marketing Research for Managers (3 units) OR Marketing Visual Analytics (3 units)

Official programme page

Application information

Entry requirements

Graduate College minimum (applies to all programmes; departments may add requirements): regionally accredited bachelor's degree or comparable international degree and a minimum 3.00 GPA for degree programmes on a 4.00 scale. The Graduate College does not require the GRE, though individual programmes may. Programme-specific requirements are listed in the Graduate Admissions Guide.

Domestic applicants: USD 15,500 a year (2026-27). FY 2027 published base tuition for the Resident Graduate rate band, which applies to main-campus graduate programmes. Excludes mandatory fees, college fees, program fees and differential tuition, housing and meal plans. Source

International applicants: USD 35,800 a year (2026-27). FY 2027 published base tuition for the Non-Resident Graduate rate band, which applies to main-campus graduate programmes. Excludes mandatory fees, college fees, program fees and differential tuition, housing and meal plans. Source

Spring semester begins January 13 and fall semester begins August 23 for undergraduate international students; for graduate students spring begins January 14 and fall August 25.

Graduate application deadlines are set by each department; see the Graduate Admissions Guide for departmental deadlines.

Apply through the official page: https://grad.arizona.edu/admissions

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