PhD Marketing at University of Alabama

Programme overview

The Doctor of Philosophy degree is awarded for scholarly attainment and represents the highest degree in business administration that the University may bestow upon a student. The PhD in marketing program will enable students to be competent in the advancement and dissemination of marketing theory, research, and practice. The doctoral program in marketing is designed principally to prepare students for a career in academic research and higher education.

Faculty: Manderson Graduate School of Business | Department: Marketing | Duration: 60 credit hours | Study mode: full-time | Location: Tuscaloosa, AL, United States

What you will study

The degree requires 60 credit hours. Courses in the listed curriculum include MKT 688 Quant Modeling in Marketing (Foundation), MKT 621 Marketing Management (FAS), MKT 613 Consumer Behavior (FAS), MKT 672 Straty Resch Methods Marketing (Foundation).

Official programme page

Application information

Entry requirements

Information on the Application for Graduation. Acquisition of Financial Support: All students in good standing in the Marketing PhD program are normally supported by a graduate research assistantship (GRA). Students in the doctoral program are typically offered an assistantship at the time of admission. The value of assistantships is contingent on funding provided by the University, College, and Department. Current stipend rates can be found on the graduate school website. Assistantships come with the expectation of 20 hours of weekly work for the department, either as a research or teaching assistant. The Marketing Ph.D. program is typically completed in four or five years. Students who meet performance expectations are typically provided financial support up to and including a fifth year. Students are evaluated each year by their advisors, the Program Coordinator, and the Department Head. Students will, at a minimum, meet with the Program Coordinator and Department Head to review the

Tuition is charged per credit, so the total depends on the modules you register for each year. Current fees are listed in the official fee schedule.

Entry terms: Fall, Spring and Summer (the admissions page lists Spring, and Summer/Fall priority deadlines).

Apply through the official page: https://graduate.ua.edu/

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