MS Marketing at University of Alabama

Programme overview

The Master of Science in Marketing is an intensive, non-thesis program designed to give students advanced analytical marketing skills and hands-on experience to launch a career in one of marketing's many fast-growing fields: Digital and Social Media Marketing; Marketing Analytics and Decision Making; Marketing Research and Insight Development; Management Consulting and Project Management; Professional Selling and Sales Management.

Faculty: Manderson Graduate School of Business | Department: Marketing | Duration: 30 credit hours | Study mode: full-time | Location: Tuscaloosa, AL, United States

What you will study

The degree requires 30 credit hours. Courses in the listed curriculum include MKT 530 Advanced Marketing Analysis, MKT 587 Advanced Market Strategies, MKT 596 Capstone Project, MKT 540 Intro to Digital/Social Media, MKT 542 Digital/Social Media Analytics, MKT 543 Adv Digital and Social Media.

Official programme page

Application information

Entry requirements

In addition to the minimum Graduate School admission requirements for the Marketing MS program, to be considered for regular admission an application must include: Resume 2 Letters of Recommendation GRE score of at least 309 (verbal + quantitative), a GMAT (old version) score of at least 550, or a GMAT Focus Edition score of at least 515 To be considered for admission to the Marketing MS program with a concentration in Marketing Analytics, the requirements are: Overall GPA of 3.3 GRE score of at least 313 (verbal + quantitative), a GMAT (old version) score of at least 580, or a GMAT (new version) score of at least 545 Grade of "B" or higher in undergraduate calculus It is critical to note that meeting minimum admission requirements simply qualifies applicants for consideration and is not a guarantee of acceptance. If a student meets the minimum admission requirements, then their application is considered for competitive entry. The average GPA of recently accepted students has been appr

Tuition is charged per credit, so the total depends on the modules you register for each year. Current fees are listed in the official fee schedule.

Entry terms: Fall, Spring and Summer (the admissions page lists Spring, and Summer/Fall priority deadlines).

Graduate application fee is $65 for U.S. citizens and permanent residents and $80 for international students (nonrefundable). Deadlines are set per programme in the Academic Programs Portal; some programmes require a standardized test such as GRE or GMAT.

Apply through the official page: https://graduate.ua.edu/

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